How we started Icellars - Part 8

Hello friends,

We are on Part 8 of our journey into wine business and this is the last chapter. You can find all the chapters at our website www.icellars.ca/blog

As we started selling some wine and creating cash flow, we were finally able to get a commercial mortgage loan for the winery (of course with personal guaranties). In 2017, we built a new crushpad with state of art geothermal cooling system and bought a bottling line. 

Most of wineries use mobile bottling trucks. They book certain days at least 6 months ahead and prepare everything for that day. We brought in these contractors for a few years. But the problem for smaller wineries; we could only book one day a year and we were forced to bottle 7-8 wines on the same day. Some wines were aged enough to bottle some were not. We wanted to bottle our wines when we feel they are absolutely ready after proper barrel aging. It is a bit luxorious for our size but the wine quality increased a lot.

In 2019, we planted 28 more acres of red grapes. With this new planting our net vineyard acreage reached to 45 acres or 70,000 vines. We also built a pond to irrigate this young vineyard with a drip irrigation system.

Also in 2019, our next door winery was sold to a cannabis growing company. They were only interested in the land so they decided to close the winery business. I was able to purchase most of their farming equipment, winery equipment and barrels. We had a few years of skunky smell coming from their greenhouses but finally in 2021 they stopped the cannabis production.  We had enough equipment for our future production increase and all purchased at very good costs.

Our wines started to get more attention by the release of warm 2016 vintage reds. Wine critic Michael Pinkus  is a hard to please writer. He scores wines out of a 5 star scale. He does't mind giving a 3 star to a $100 wine if he does not like. He tastes thousands of wines around the world in a year and he rarely gives 5 stars to a wine. Out of all the wine critics I have met so far, I trust Michael's reviews the most as he is not involved monetarily with wineries.

Michael gave only two full 5 stars in the last six years (out of maybe 10,000 wines he tasted) and I got both 5 stars for our 2016 Cabernet Sauvignon and 2016 Wiyana Wanda. This was quite an honour for a start up winery.

One winter day in 2018, a man came to the winery to taste our wines. He did not say who he was but said he was from New York City and heard about our wines at Treadwell and a few other wineries he had been. A few months later I was informed by someone he was a writer at Conde Nast Travel Magazine with millions of readers and  he was at a mission to write an article about Niagara wines. He wrote;

...Adnan Icel, originally an engineer, has a tasting room that doesn’t really look like a tasting room. He's also making Niagara wine that isn’t like other Niagara wine. The space feels industrial in a way that will feel familiar to craft beer fanatics who sample IPAs surrounded by steel tanks. The only indication this is anything besides the place where Icel ages and ships his wine are two long tables and a leather couch.

The setting makes you feel like you’re part of the process. It also makes you think this is a winery that plunges all its energy into making good wine. Like many of his peers, Icel makes a quality Chardonnay and Cabernet Franc, but the one you’ll come back for is his Cabernet Sauvignon. If you want to prove to any doubters that Canada makes good red wine, this is what you will pour them. Icel uses the Canadian cold to his advantage, waiting to pick his cab grapes until after the first snow. The result is a surprisingly fresh Cabernet that pops in your mouth in a way many just don’t. If you show up early in the day you’ll get the undivided attention of Simba, the always-present golden retriever and unofficial head of customer satisfaction. He’ll curl up at your feet until you finish your flight...

 

2017 Sauvignon Blanc

The above US winery executive came for our reds but blown away with our 2017 Sauvignon Blanc that was bottled that day still needed to be labeled.

Cheers.

Adnan icel
Owner&Winemaker

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