How we started Icellars- Part 4

Hello friends,

Today will be Part 4 of how we got into wine business. But before going further I want to know if you are enjoying these e-mails or just hating me silently. We have a mailing list of about 2,000 people and everytime I sent out a new one I get about 15-20 unsubscriptions. Please do me a favour by sending your feedback with any questions or comments.

Winery construction started in December 2010 and finished in April 2011. I must admit it wasn't fun to work in open fields in Canadian Winters. As being the builder of the project I was at the site everyday before the workers came and was leaving after they were done. I was also the odd jobs man for the jobs like spreading hay over newly poured concrete to prevent against freezing etc. This was all done to save from construction costs.

As you know banks do not finance most start ups including wineries as there is no cash flow to service the debt. This was when we have started digging into our home line of credit. We had no mortgage on our Oakville home then. Our plan was to use this credit to spend on winery capital investments. We thought that we could continue this until we start to sell some wine in 4-5 years and then could get a mortgage loan for the business. Thankfully my small engineering company was earning just enough for our day to day living expenses.

In Summer 2011 tile drainage was done. Before that, to break up the hard soil pan Rudy Kasper deep ripped the entire land with 3’ long rippers in two perpendicular directions. We also leveled some low spots to get good water and air flow.

I was previously warned by soil test results that our soil has low pH which was a little too acidic. To increase the pH we needed to bring 120 tons of dolomite limestone and evenly spread on the soil. By asking around I found the contractor who came with his trucks equipped with spreaders and did the job easily.

Vine orders were placed in November 2011 for the first 6 acres to a Mennonite owned&operated nursery in N.O.T.L. The wholesale price was $2.85 per vine plus planting cost. Planting was scheduled for May 29th, 2012. I hired a vineyard manager named Claus Wolf. A thick German accented man with very calm and understanding nature. He brought an enormous tractor to prepare the land for planting. Preparing the land is not an easy feat. You need to disc many times so all the weeds dries out. Then he brought a 400 HP megatractor with a 12’ rototiller to fine the top 30 cm. When he was done if you walk on the land you were sinking with your own weight as the soil was like a jelly.

Then the Mennonite family patriach Abe that I ordered the vines came next day with another gigantic tractor. It had an attachement at the back that two Mexican workers were feeding a large planting wheel with vines. He was using a laser set up to make the rows straight like within 1 cm along a 400 meter long row. It took a day to plant 9,000 vines in two blocks.

A few days before planting Abe called me that we needed to trim the roots of the vines one by one and soak into cold water so they all have same length roots with a lot of water soaked.

If you remember summer of 2012 was so hot. We had 9,000 baby vines in the dry soil and it was 30 C. We hopelessly waited for a week for a rain. Then we bought a 1,000 plastic tote and put at the back of our truck. Elif was driving the F-150 carefully between vines and I was walking behind with an attached hose soaking 8-10 liters of water into each one. It took 7 long days for the two of us to finish watering. Fortunately we did not have to do this again as big downpours came in the following week. Hot days and a lot of rain gave us incredible growth that in August vines reached 6-7’ height.

To be continued. Please note you will be relieved from getting my e-mail next Saturday as that is Cool Chardonnay weekend. Icellars is one the participant wineries and we have a loaded program. Until then happy summer.

Adnan icel
Owner&Winemaker

Back to blog

Leave a comment